Edward King
Chief Strategic Cultivator
After more than 25 years leading high-performing sales and marketing teams, I realized my heart was calling me back to where it all began—helping small businesses grow. I’ve spent my career building strategies, guiding teams, and developing campaigns that drive results, but what I’ve always valued most is genuine connection: the relationships that fuel business growth.
Many small business owners are so focused on running their day-to-day operations that they often lack the time or resources to access the kind of strategic guidance I’ve provided to large organizations. That’s where I come in.
Roots & Routes Marketing was born from that belief. I combine years of corporate experience with a down-to-earth, hands-on approach—offering small business owners the guidance, tools, and strategy they need to grow authentically and sustainably. Whether it’s strengthening customer relationships, optimizing marketing performance, or uncovering new opportunities for growth, I help you stay rooted in your purpose while building routes toward your next success.
FAQS
How can content marketing benefit my business?
Content marketing helps your business attract, engage, and retain customers by providing valuable information that builds trust and authority. Instead of pushing a hard sale, it positions your brand as the go-to expert in your industry.
By consistently sharing blogs, videos, social posts, and email content that address your customers’ needs, you:
Increase visibility in search engines and reach new audiences
Build credibility and trust with potential customers
Strengthen customer relationships through education and engagement
Drive more qualified leads who are already interested in your solutions
In short, content marketing doesn’t just get you noticed — it helps you grow a loyal audience and convert attention into long-term business growth.
How do you determine the right content strategy for my business?
The right strategy starts with clarity — and that begins with your free site audit.
With over 25 years of sales and marketing experience, I take a close look at your business from every angle: your online reach, how you stack up against the competition, and how well your messaging aligns with the real needs and desires of your customers.
During the audit, we’ll review your website performance, SEO, content, and overall digital presence to uncover opportunities for growth. I’ll then create a personalized roadmap that shows you where to focus — whether that’s improving visibility, strengthening customer relationships, or standing out in a crowded market.
You’ll walk away with a clear picture of what’s working, what’s not, and how to position your brand to reach more people, connect authentically, and grow sustainably.
👉 Start with a free site audit — and let’s build a strategy that helps your business stand out and succeed.
What makes your content marketing services stand out from the competition?
My approach goes beyond just creating content — it’s about building connection. With over 25 years of sales and marketing experience, I understand that effective content isn’t measured by how much you post, but by how well it resonates with your audience and drives real results.
Every piece of content I create or optimize is built around three core principles:
Authentic connection: I focus on understanding your customers — their goals, frustrations, and buying behavior — to craft messages that truly speak to them.
Strategic storytelling: I combine creativity with data, blending SEO research and brand voice to tell stories that attract, educate, and convert.
Results-driven execution: Each campaign is tracked, analyzed, and refined to improve reach, engagement, and ROI — not just vanity metrics.
This combination of strategy, empathy, and measurable impact helps small businesses stand out in a crowded digital space — not by shouting louder, but by communicating smarter.
👉 Let’s start with a free site audit to uncover where your content can make the biggest impa
